Dispelling rumors of replacement by Lavitan, the betting company’s contract runs until March 2027.
After weeks of speculation, it’s now official: Superbet will continue as the master sponsor on the jerseys of Kings League Brazil. The betting giant will uphold the three-year deal signed before the first split, keeping its branding on kits until March 2027. The company stated it is satisfied with the league’s performance in Brazil and remains committed to the long-term partnership.
Rumors of Replacement by Lavitan
Talk of Superbet’s exit began when the brand did not appear at the Kings World Cup Clubs in France, where Lavitan took its place. However, these were baseless rumors, as the betting firm never considered leaving the competition. Its absence from Brazilian team jerseys in Paris was due to European gambling advertising restrictions, not a broken deal.
The speculation—which some treated as fact—prompted Superbet to contact Kings League for clarity. This week, the continuation of the partnership was confirmed.
Meanwhile, Lavitan, which will also remain a Kings League partner for the next three years, is expected to take on a different sponsorship role, such as product licensing, in-arena activations, or even securing the naming rights for the Brazilian competition, which remain unclaimed.
About Superbet
Superbet Group, a tech and entertainment company founded in 2008 in Romania, specializes in sports and gaming experiences. Operating in 12 countries, it entered Brazil in 2023 as the first fully federally licensed betting operator.
As the master sponsor of clubs like São Paulo FC and Fluminense, Superbet promotes responsible gambling and leads in regulatory compliance. It is also a member of the International Betting Integrity Association (IBIA), a nonprofit ensuring transparency in the global betting industry.
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